With the development of AI and neural machine translation, machine-generated outputs are becoming better accompaniments to the translations conducted by humans. Like ASR, machine translation has evolved over time, with enhanced accuracy and speed. Because they are capable of processing millions of words per hour, machines can efficiently produce useful translations in most languages. Machine translation is the process of using a computer program to translate text from one language to another. ASR relies on machine learning algorithms to recognize spoken words and promptly write them.įrom voice-to-text capabilities on smart phones to the use of at-home virtual assistants, many people use ASR to help them complete tasks, such as creating a grocery list or dictating notes. With the technological advancements made in ASR, it is becoming useful in almost every industry. A Quick Look at Automated Speech Recognitionīefore delving into how ASR and machine translation are used for subtitles, it will be helpful to gain a general understanding of both types of technology.ĪSR is part of the growing world of artificial Intelligence (AI), and it involves converting audio content into text. However, the solution to those issues can be found with ASR and machine translation technologies.
Enhancing the viewer experience: Subtitles provide a certain level of comfort to users, whether they speak another language, have hearing difficulties, or simply like having them available.Īlthough subtitling clearly has great benefits, creating the text can be challenging, especially if you do not have the time, budget, or skills required to generate quality subtitles. This helps in situations in which they want to view the video, but need the sound to be turned off. Keeping viewers engaged: Viewers who fluently speak the source language are selecting the subtitle option so they can read the text while watching a video. Generating text for search engine optimization (SEO): Subtitles help videos reach higher ranking online because of the inclusion of keywords. Ensuring that international viewers can find the video: The translated text in subtitles helps viewers locate videos as they conduct queries. Allowing viewers to watch videos made in other languages: Without subtitles, countless potential customers would be omitted from a company’s messaging radar. The advantages of using subtitles include: As such, businesses are realizing that subtitles are an essential part of their video production. Although they are still utilized for that reason, they have become mainstream among most viewers. Filmmakers relied on these subtitles to provide context to what viewers were watching.Īs audio became part of television shows and film, subtitles grew into a necessary means for people who had hearing difficulties. Subtitles Matter to ViewersĪlthough they were used differently than they are today, subtitles can be traced back to the early 1900s, when they were added to silent films to help keep viewers engaged. Fortunately, automatic speech recognition (ASR) and machine translation are transforming how subtitles are produced, making them much easier to create. While subtitles have become an essential part of videos and real-time programming, the process of adding them to a video can be tedious. 
After all, they can watch the videos with the sound turned off, and the experience is not hindered by language barriers. Whether they are watching trending videos on TikTok, a “how-to” video on YouTube, or a television show, they are likely viewing several videos per day.Īs videos continue to be generated and shared on phones, tablets, and laptops, viewers are appreciating the flexibility that subtitles offer them.
For many people, watching videos has become part of their daily lives.
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